Google’s Virtual Try-On Shopping Tool Expands to More Countries and Now Lets You Try on Shoes
In a significant move to enhance online shopping experiences, Google has expanded its AI-powered virtual try-on shopping tool to more countries, including Australia, Canada, and Japan. This feature now allows users to virtually try on shoes, providing a more immersive and personalized shopping experience.
How It Works
To use the virtual try-on feature, users need to:
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Tap on a Product Listing: Select a shoe product on Google Shopping.
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Select the “Try It On” Button: Look for the “Try It On” option on the product page.
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Upload a Full-Length Photo: Provide a clear, full-length photo of yourself.
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View the Virtual Try-On: Within seconds, see how the selected shoes look on your digital self.
Users can save or share the image with others, making it easier to decide on purchases.
Expanding the Virtual Try-On Experience
This expansion comes two months after Google introduced the ability for users to virtually try on clothes using AI. Previously, the feature showcased items on a diverse range of models’ bodies. With the new AI feature, users can now see how clothes and shoes look on a virtual version of their own body.
Google has also launched an experimental app called Doppl, which uses AI to visualize how different outfits might look on users. Doppl allows shoppers to dive deeper into virtual try-on, helping them curate their personal style. Additionally, Doppl can create AI-generated videos to give users a better sense of how an outfit would look on them in real life.
The Future of Virtual Try-On Technology
Google isn’t the only company venturing into virtual try-on technology. Competitors like Amazon and Walmart have introduced similar features, aiming to revolutionize the online shopping experience. As AI and augmented reality technologies continue to evolve, we can expect even more advanced and realistic virtual try-on tools in the future.
Glossary
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Virtual Try-On: A technology that allows consumers to digitally try on products, such as clothing or accessories, using augmented reality (AR) or artificial intelligence (AI) before making a purchase.
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Generative AI: A type of artificial intelligence that can generate new content, such as images, text, or designs, based on learned patterns from existing data.
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Augmented Reality (AR): An interactive experience that overlays digital information, such as images or sounds, onto the real world, often viewed through devices like smartphones or AR glasses.
Source
For more detailed information, visit the original article on TechCrunch: Google’s virtual try-on shopping tool expands to more countries, now lets you try on shoes
